How to Build Your Business Brand from the Ground Up on Instagram

If you have a business page on Instagram, you might be looking to build your follower base. There are a few tactics you can follow to build your Instagram following from scratch. While there are services that offer good packages for you to buy quality Instagram followers, experts suggest it is always better to have it the harder way. It takes some time and patience, but growing your follower base authentically pays off eventually. It even helps build a good reputation of your brand being genuine.

Here are a few ways in which you can build your business brand from the ground up on Instagram.

  1. Well-planned Strategy

According to experts, it is always best to have a marketing schedule planned from at least one month prior. You can run campaigns or post videos regarding how-to’s and your product descriptions, or go live sometime to interact with your audience and answer their questions. There are so many things you can do as a part of your marketing strategy. This is why it is important to schedule your activities on Instagram so that you’re well prepared and to avoid last-minute hassles.

  1. Inculcate your team’s efforts

If you’re running a brand page on Instagram, you might as well have a small social media marketing team. It is a good idea to have all of them access the brand page, so that each of them can take over once in a while and handle clients in their own unique manners. This diversity helps gain more followers.

  1. Focus on Visuals

It is very important to have aesthetically pleasing pictures and an overall feed, to appeal better to customers. This is something that also needs planning. For example, you can choose to have a color-coordinated theme for your page’s feed.